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Course module: 201400117
Consumer Products
Course info
Course module201400117
Credits (ECTS)15
Course typeModule
Language of instructionEnglish
Contact D. Lutters
PreviousNext 3
dr. G. Blaauw
Lecturer R.G.J. Damgrave
ir. W. Dankers
dr. C.V. Gelhard
Lecturer D. Lutters
Academic year2016
Starting block
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
Learning goals
The goal of the module is to introduce students to the complexities involved in the development of consumer products (products ordinarily bought by individuals or households for private consumption or use). Students are confronted with a large variety of subjects that collectively play a role in a development trajectory that is representative and typical for a consumer product. As multiple disciplines play important roles in the development of consumer products, the entire development cycle - from portfolio analysis, via market research to the presentation of mock-ups and manufacturability - is relevant in this module. Also questions related to priority, argumentation, reflection and project management play important roles.
To touch upon the ‘real’ complexities in product development, students participate in a development project with a factual problem formulation. This means that -each study year- a new problem is formulated in co-operation with a company (or organisation). The client (company) introduces the problem and reflects on the results at the end of the project. Where desired and possible, the company will also be involved during the project. To provide students with required knowledge, a number of workshops are included. Additional knowledge can be acquainted in three related module components.
To emphasise the realistic setting, students collaborate in multi-disciplinary project groups ressembling competing design bureaus. Each project group ideally consists of nine students, with an equal distribution over IDE, IEM and ME backgrounds. The students, besides having a joint responsibility for the project results, also have their individual responsibilities in other module components (which partially overlap for the IDE and IEM programmes). As an independent member of the project group, each student has, therefore, the responsibility to effectively and efficiently allocate the time available. To obtain the best possible project results, each student needs to contribute from his/her own field of expertise. It, however, also implies that not each student can be involved all the time. Consequently, students need to carefully plan their activities in such a way that the substantive input and the organisation of project activities are well attuned.

Project Consumer Products
After passing the course, the student can:      
  1. Apply a multi-disciplinary approach to product development problems
  2. Transfer knowledge to people with different backgrounds (disciplines)
  3. Re-formulate the problem specification by a client (formulate the ‘real’ assignment)
  4. Select and set priorities in a plethora of relevant design aspects
  5. Integrate and employ knowledge from different fields of expertise (like marketing, styling, CAD/CAM, intellectual property, packaging, production, research methodology, etc.)
  6. Align different phases and perspectives on the product development cycle in respect to the cycle as a whole
  7. Implicitly employ the knowledge and experience that is gained in previous modules
  8. Concurrently pay attention to subject-matters and organisational aspects (project planning and management)
  9. Present and market a product in an appropriate way
Technical Product Modelling 2
Nowadays, computer tools are essential during the product development process (design and production processes). They integrate different processes in the product development process so that products are developed more effectively. This course pays attention to a number of aspects of the technical product development process. Also different advanced 3D modelling techniques are an important part of this course.
The student becomes acquainted with methods and techniques which play an important role in CAD and CAM in mechanical engineering and industrial design engineering.
The course aims on the role of CAD in the product development process by looking at amongst others:

• design processes and types of design models;
• modelling of geometry like curves, surfaces or solids;
• storage, management and use of design data;
• exchange of product data;
• finite element analysis;
• design efficiency and the possibilities of different technologies.
The assignment focusses on modelling of complex assemblies, with a special focus on modular and flexible modelling so that assemblies can be redesigned quickly and easily. Also renderings, animations and simulations (strength/stiffness) are part of the assignment.

Graphic Design
Introduction: This module part concerns the ordering of text and images, like photo illustrations, cards and other visual means in the 2D field. The focus is on printed graphical language, like business cards, posters, magazines, brochures, reports etc.

Content: The first two lectures focus on graphical language and typography rules. Subjects are: typograhical terms and systems, readability, different signs and symbols, use of colour, contrast. The following lectures focus on the applicability of the gained knowledge of the first lectures: creative aspects of graphical language in layout, choice of fonts and how to tell a story. These lectures are supported with short and long assignments to get familiar with composition, readability and usability.
The knowlegde of this module part can be used in other modules and projects: for instance when creating reports, folders, brochures, etc.

Instructional modes: This module part consists of lectures and self-tuition with guidance. All assignments must be executed and all assignments must be submitted at the feedback session. The assessment method is a "portfolio": all assignments will be assessed: the last assignment is the most important.

Attendance of the student is obligatory at the lectures, self-tuition with guidance and the feedback session. Use of laptop is also required.

Product-Market Relations
  • describe core concepts of marketing, such as market orientation, customer value, and brand equity
  • understand how marketing can help increase the odds of market success
  • understand that the market success of product and services does not purely depend on design choices, but also on many other factors
  • conduct and interpret market research, obtain insights in customer behaviour, and design a marketing plan
Project Consumer Products
The project in module Consumer Products challenges competing groups of co-operating students from different educational programmes to meet the multi-disciplinary project assignment by developing an adequate product while explaining and underpinning the product development cycle. The assignment is a realistic design brief, provided by an industrial partner. This company can also play a role in e.g. midterm reviews and project evaluation.
In the project, students 'Industrial Design Engineering', 'Industrial Engineering & Management' and 'Mechanical Engineering' conjointly participate in project groups; in principle, each project group exists of equal numbers of students of each discipline.
The project relies on the student groups to plan, manage and execute the development cycle, according to their explicitly stated priorities and focal areas. The project work is supported by a number of guest lectures, workshops and practicals.

Technical Product Modelling 2
After passing the course, the student can:      
  1. Describe development processes and development phases in an interrelated manner
  2. Describe and apply different methods and techniques (curves, surfaces and solids) that are used in CAD/CAM systems.
  3. Describe possible ways to exchange data between different software tools (CAD, analysis, manufacturing) and select appropriate methods.
  4. Describe and apply rendering techniques
  5. Describe and apply modern methods and techniques in technical product modelling
  6. Apply feature based modelling techniques and employ them to make doubly curved surfaces.
  7. Build large assemblies in such a way that they can easily be adapted (e.g. in case of re-design)
Graphic Design
After passing the course, the student can:      
  1. produce well designed and legible printed matter such as a report
  2. provide graphic support for a product presentation
  3. design product information such as usage, safety, and legal aspects
  4. communicate and collaborate with professional graphic designers
Product-Market Relations
This course is aimed at teaching students the fundamental basics of marketing and introduces some relevant models and analysis techniques used in new product development and -introduction.

The following topics are covered:
  • Strategic Marketing
  • Marketing Research, Consumer Behavior, Segmentation & Targeting
  • Product & Service Management
  • Price Management
  • Distribution Management
  • Marketing Communication
  • Brand Management
Assumed previous knowledge
Required materials
Technical Product Modelling 2: Handouts, provided on Blackboard
Graphic Design: Grafische Vormgeving voor Industrieel Ontwerpers, Arthur O. Eger, ISBN 978 90 5931 529 7
Recommended materials
Instructional modes




Project 'Consumer Products'

Assignment, Presentation, Oral/Verbal Exam

Technical Product Modelling 2

Assignment, Written Exam (open questions)

Graphic Design


Product-Market Relations

Assignment, test

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