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Course module: 201300029
Introduction to Industrial Design
Course info
Course module201300029
Credits (ECTS)15
Course typeModule
Language of instructionEnglish
Contact personJ.F.H. Beeloo
PreviousNext 5
Contactperson for the course
J.F.H. Beeloo
J.F.H. Beeloo
Lecturer D. van de Belt
dr. M.A. Bochev
Lecturer G.M. Bonnema
Academic year2016
Starting block
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
Learning goals
Introduction to Industrial Design
  1. Write a planning for a systematic approach of designing
  2. Apply a function analysis and determine the requirement specifications
  3. Describe a basic market research (including the steps) for a product or product idea
  4. Analyse a product in a specific time period and make suggestions for the future development of this product
  5. Apply intuitive and systematical creativity techniques during designing and problem solving
  6. Describe the field of Ergonomics and it's corresponding fields of application
  7. Apply a scenario analysis on a user situation
  8. Describe the strong an weak point of an existing product using a usability study
  9. Calculate product measurements based on relevant human body dimensions (anthropometry)
  10. Reflect on a designed product from the different perspectives of Design, Management and Technology.

Mathematics A + B1:
  1. work with elementary properties of sets and logic
  2. construct elementary proofs using basic techniques
  3. work with elementary properties of functions and combinatorics
  4. apply elementary vector operations
  5. calculate dot product and cross product
  6. apply elementary properties of functions
  7. calculate derivatives using differentation rules and the derivatives of elementary functions
  8. solve homogeneous equations using the characteristic equation
  9. solve  first and second order equations using the method of undetermined coefficients
  10. solve initial / boundary value problems
  11. plot (sets of) complex numbers in the plane
  12. calculate absolute value and argument of a complex number to express the complex number in polar form
  13. apply the complex arithmetric operations
  14.  find roots of a complex number and solve binomial equations

Design Sketching 1
  1. Use sketches as a tool in the early design stages (ideation and creative thinking)
  2. Apply perspective and construction in sketches
  3. Apply the basic techniques of toning and shading in sketches
  4. Use sketching as a means of communication within the design process
  5. Develop ideas and sketches with appropriate speed in a dynamic matter

  1. organize, coordinate and evaluate a cooperation in a project with several students
  2. describe and go through the phases of a design process for a simple (consumer)product
  3. establish conditions for the design of a simple product based on a choice of a specific target group
  4. draw up a list of requirements and apply for a simple product
  5.  diverge and converge in the development of concept ideas for a simple product
  6. make and implement a proper transition from concept design for a simple product to a working prototype
  7. present orally design and argumentation which led to the final result

  1. The student can explain the different material properties and use them for material selection..
  2. The student can explain the tensile test and use this to interprete some mechanical properties.
  3. The student can derive a performance index and use this to select a material.
  4. The student is familiar with the complex structure of materials and can use this to explain material properties.
  5. The student can explain the terms fracture tougness and fatigue and can calculate if this occurs. 

  1. Make a Free Body Diagram of a two dimensional structure
  2. Calculate the forces and moments on a structure
  3. Formulate the equations of equilibrium on a static structure in a two dimensional space, based on a Free Body Diagram
  4. Recognise different states of equilibrium and determine whether a construciton is statically determined, under determined or overdetermined
  5. Calculate the centre of gravity of a two dimensional body
  6. Determine the forces in the presence of friction 
  7. Determine the internal forces in a basic, slender beam, on which distributed forces, point forces and/or moments are acting

The first quartile gives the students a good representation of Industrial Design study as a whole. The objective of the module is becoming acquainted with the different phases of the (industrial) design process. This contains an introduction to design skills, techniques and the acquisition of technical knowledge.

The project, named “KICK START”, is the first in a series of several projects in the Bachelor of Industrial Design. In this project students, as member of a group, have to  design a product. In project “KICK START” students have to design a consumer product. The designed product is produced as a prototype in the workshop and evaluated at the end of project. The student learns about the different phases in the design process. These are discussed in each stage of the process so they learn how to take the proper steps within these phases. The design phase consists of drawing up a list of requirements, develop concept designs, detailing a selected concept design, manufacturing a prototype and evaluate the final concept. These phases are translated into the following activities:
- analyze the problem; market research, target group analysis, product vision, etc.
- defining characteristics which fit the product.
- making sketches and drawing up concepts.
- building a prototype in the workshop.
- evaluation of the prototype by taking a real-life test.
- evaluation of the group-cooperation.
- the oral presentation of the results and presenting the final idea.

“Design Sketching 1” and “Introduction to Industrial Design” are closely related to the project: Within “Design Sketching 1” students practice with perspective drawing and toning. They learn to use drawing as a design- and communication-tool  in the design process. The skills acquired are immediately applied in the project assignment, to put ideas and concepts on paper, and emphasize the final product in a presentable way.

The main goal of  the module component “Introduction of Industrial Design” is getting acquainted with the various disciplines that represent Industrial Design, such as design, technology and behavior. This module component is working with a more comprehensive roadmap for the design task. Basic techniques and methodologies which belong to the various design phases are discussed. Also the ergonomics discipline is initiated, and creativity techniques are being taught.

Besides these courses the education includes the module parts “Mathematics”, “Statics” and “Materials”. In these courses the students learn the effects of bending and distortion, product and material behavior and materials. In “Statics” and “Materials” students learn to analyze and consider their product and material use in a reflective way.

Introduction to Industrial Design
This part of the module can be divided into two subjects: the basic design skills area and an introduction to the broad field of industrial design.
During the part about the BASIC DESIGN SKILLS a step-by-step plan for the design process is introduced. Subjects that are part of this plan are: planning, product analysis, requirements specifications, selection methods, market research, design, product phases, concept design, creativity techniques, etc. the field of Ergonomics will also be discussed in this part, especially “design for all” and using human body dimensions.
The part about the BROAD FIELD OF INDUSTRIAL DESIGN will introduce different aspects/directions of Industrial Design. It will give an insight in the different possibilities within this programme.

This part of the module is a preparation for the whole bachelor programme of Industrial Design.

There will be a mixture of lectures and tutorials. Attendance is obligatory.

This part of the module will be marked with a grade.

Mathematics A + B1:

MATH A: This introductory course concerns basic mathematical concepts. It contains short introductions in set theory, logic, functions and combinatorics. Much emphasis is laid on precise formulation of statements, logical reasoning and the construction of mathematical proofs. All concepts treated will be needed in successive courses in mathematics, which makes this course of the utmost importance for the bachelor degree programmes in science and engineering. In set theory, we will de ne the concept of a set, introduce some well known mathematical sets (natural numbers, integers, rational numbers, real numbers, intervals) and extreme values of sets (minimum, maximum, infimum and supremum). Furthermore, we will consider subsets, set operations (union, intersection, complement, difference) and Venn diagrams. In the logic part, propositions, connectives, truth tables, predicates and quantifiers are introduced as well as the concepts of tautology, logical equivalence and logical implication. A connection between set theory and logic is established using membership tables and quantified statements. The techniques of direct proof, proof by contradiction, proof by cases, mathematical induction and counterexample are treated in detail. The concept of a function is introduced, together with the notions of domain, codomain, image and range. Onto, one-to-one and bijective functions are considered besides inverses and compositions of functions. Elementary counting techniques are treated using permutations and combinations. The principle of inclusion and exclusion (up to three sets) and Newton's binomial formula are considered. Finally we examine the countability of infinite sets.

MATH B1: This course treats topics that can be applied immediately in other disciplines, such as physics and electrical engineering. This course is not a preparatory course for Mathematics B2 and Mathematics C1, but parts thereof may be be regarded as such. It consists of a mix of well known matrial and some new concepts. Mathematics B1 starts with real functions. The material is well known from high school: properties of functions (such as parity and invertibility) and operations (such as algebraic operations, composition and inversion). A number of well known standard functions will discussed: polynomials, power functions, trigonometric functions, exponential functions and the logarithm. The next topic is di erentiation. It is merely a repetition of what is learned in high school:
the di erentiation rules (such as the chain rule) and the derivatives of the most common standard functions.
A new concept is that of a di erential equation. There are two main questions: what is a differential equation, and: how do you solve a di erential equation (if possible). We demonstrate how you can  find the answers to these questions on the basis of so called First Order Linear Differential Equations. We also present a quick-and-dirty method to solve Second Order Linear Differential Equations, but leave out details. Finally, we introduce vectors. This concept is well known from physics, for instance to describe the velocity of an object. In this course we will present a solid mathematical foundation that will honor both their geometrical and their algebraic properties.

Design Sketching 1
During the first design sketching course the student will learn all the necessary basics needed in order tot be able to make yourself understandable with the aid of sketches. The basics of perspective sketching, speedsketching and explanatory sketching will be part of the course. By learning a specific way of sketching you will be able to sketch any product in any complexity of shapew and function without the necessity of having talent.
The focus will be lying on learning how to use sketching as a communication tool and as a way of organising and fixing thoughts.
The course will start with learning how to sketch basic shapes in perspective. The next step is to start building products out of these basic shapes as building blocks using construction methods. Later on in the course you will learn other techniques like the section view technique in order tot get more freedom in creating and shaping products in any possible shape. 
The excersises will partly be based on making sketches from exisiting products but the main focus will be lying on developing your own design using the basic design proces techniques. Other subject that will be part of this course are toning, shading, backgrounds, lay-outs, 3D modelling, creativity techniques.
This course builds a proper basis for the following courses 'Design Sketching 2', Design & Styling' and 'Design Sketching 3' and all the other designing activities within the Industrial Design curriculum.

The KICK START Project is the first project of the Industrial Design bachelors degree. In six weeks, students will get a taste of the design process by designing a simple product. This product will be designed, built, and tested. Functionality and shape will be points of focus in their product design. It is important that these aspects correspond well to the chosen target group. In this six weeks, they work in groups of eight, nine or ten students to go from a design to a working prototype. Each group will be assigned a tutor to guide the students in the process. The project has been divided into five phases based on a general design proces. Those phase are: creating a list of requirements, exploring and develop different concepts, defining the chosen concept, fabricate a prototype and evaluate the final result. After each phase, groups should make proper choices and will present their progress to the tutor and receive feedback. Each group will build its final design in the workshop. This model will be tested as part of the project finals. Besides this user test, the project finals consist of a presentation and a practical test where the groups be able to present their design to a large audience. Durring the presentations, each group is expected to explain its design and design process (an explanation of the reasons for your decisions is essential here).

Designing products demands knowledge of materials and production processes.  This course focusses on material properties one hand and material choice on the other. Material properties can be explained through the structure of materials. To make a right materials choice students have to know something about translating this material properties in requirement specifications. 

Forces are an essential element of designing a product. The product is loaded by or transfers forces. A product will fail or deform too much if the forces acting on the product are too large. A Free Body Diagram is an essential tool to understand which forces act on the product. This concept is explained in the lectures. The magnitude of the forces, moments and couples are determined using the Free Body Diagram and Newton's Laws.

The second topic in the course is the location of the centre of gravity. This virtual point in the product determines whether the product stand stable on its foundation or support.

The third topic in the course is friction. Friction relates the forces in the contact surface to the normal forces acting on the structure. Friction forces are forces that need to be overcome but, alternatively they can be used to fix the position.

After investigation of all external forces, the basic internal forces are addressed. This implies the normal and shear forces and bending moment in slender beams. These forces will be transformed to stresses and deformations in the course Mechanics of Materials (module 2).

Relation with other courses
The course statics is primarily a preparation for all the subsequent modules with mechanical components (Mechanics of Materials, Dynamics). It is part of the technical learning line of the entire BSc.

Assumed previous knowledge
Required materials
Introduction to IDE + Project KICK START: A.O. Eger, M. Bonnema, E. Lutters, M.C. van der Voort, “Product Design”, ISBN 978-94-90947-80-4 Lecture Sheets (via Blackboard)
MATHEMATICS A: EUCLID (reader, no. 510)
MATHEMATICS B1: Thomas' Calculus, Early Transcendentals, ISBN 9781781344170
Course material
Design Sketching 1: Diverse drawing materials (refer to Blackboard for specifications)
Design Sketching 1 + Project KICK START: Sketching 'the basics', K. Eissen & R. Steur, BIS publishers, ISBN 978-90-6369-253-7
Statics: Statics & Mechanics of Materials, 4th Edition in SI units, R.C. Hibbeler, ISBN-13: 9789814526043
Recommended materials
Instructional modes





Introduction to Industrial Design

Written exam with open questions, essay

Mathematics A + B1

Design Sketching 1



Oral/verbal exam, Real-life situation test, Evaluation discussion



Kies de Nederlandse taal