At the end of the study unit, students will be able to (between brackets the number of the corresponding intended learning qualification of the programme):
- understand different approaches to organizational communication and apply them to given case descriptions (1.1, 1.3);
- display thorough insight of key organizational communication topics (1.1, 1.3);
- provide solutions to optimize communication processes in organizations, by analyzing organizational phenomena through organizational communication theories and concepts (1.1, 1.3).
In this study unit, students learn the fundamentals of organizational communication as a field of study. Students critically evaluate theoretical approaches and concepts within this field and apply them to emerging research topics. New technologies fundamentally change(d) the way organizations do business and manage their workforce. Students study how both managers and employees make sense of and give sense to changing organizational communication practices. Next to that, students are introduced to how technology plays a pivotal role in several organizational processes like leadership, organizational culture, decision-making, and change management. To assess students’ level of understanding of the abovementioned topics, an individual theory exam with open questions is written (6T1).
This study unit is part of the Communication science module Lead the change. Because the five study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately