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Cursus: 202100043
202100043
Experimental design & analysis (R)
Cursus informatie
Cursus202100043
Studiepunten (ECTS)4
CursustypeOnderwijseenheid
VoertaalEngels
Contactpersoondr. S.M. van den Berg
E-mailstephanie.vandenberg@utwente.nl
Docenten
Contactpersoon van de cursus
dr. S.M. van den Berg
Docent
dr. S.M. van den Berg
Docent
M.A.J. van Dijk
Collegejaar2021
Aanvangsblok
2A
AanmeldingsprocedureZelf aanmelden via OSIRIS Student
Inschrijven via OSIRISJa
Cursusdoelen
At the end of the study unit, students will be able to… (between brackets the number of the corresponding intended learning qualification of the programme):
  1. design and conduct an experimental study (2.1, 2.2);
  2. formulate hypotheses based on academic literature (2.3, 2.4);
  3. use parametric and non-parametric tests to compare experimental groups (2.4);
  4. conduct moderation analyses (2.4).
Inhoud
Following up on the first year’s Research study unit ‘Survey analysis’ (COM module 2), students will become acquainted with the different types of statistical tests for multi-group comparisons (including ANOVA and regression analyses). These are quantitative experimental research tools which allow comparisons between two or more groups. For instance, students may compare behaviours in a group of participants who are exposed to their design intervention with behaviours of participants in a control group (in which no design intervention was present). Furthermore, students will learn how to control for variables not part of the research set-up. The aim in this study unit is to pretest and measure the effectiveness of behaviours induced by persuasive design. Students will come to understand that depending on the type of measurement, different statistical tests will be feasible. The acquired knowledge and insights will be used in the Project study unit and furthermore tested through an individual exam (7R1).

This study unit is part of the Communication science module Persuasive design. Because the four study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.
 
Participating study
Bachelor Communicatiewetenschap
Module
Module 7
Verplicht materiaal
Canvas
• See the digital learning management system Canvas of the University of Twente.
Aanbevolen materiaal
-
Werkvormen
Hoorcollege
AanwezigheidsplichtJa

Werkcollege
AanwezigheidsplichtJa

Toetsen
7R1: Individual test with multiple choice questions & open questions

Opmerking
in chomebook

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