At the end of the study unit, students will be able to… (between brackets the number of the corresponding intended learning qualification of the programme):
- define the role of design at different levels of behaviour change (1.1,1.2, 1.4);
- identify key design dimensions that drive behaviour change (1.1, 1.2, 1.4);
- understand the interplay between user needs and design (1.2, 1.4);
- apply insights from theory as input for design interventions (3.2, 3.3, 3.4, 3.5).
In this study unit, students will gain insight into the relevant theories in the fields of design, social psychology and persuasive technology with a focus on the following topics: healing environments/restorative environments, design for behaviour change, marketing communication, persuasive technology, human-technology interaction, consumer and environmental psychology, and visual communication. The acquired theoretical knowledge and insights will be tested through an individual written, open-ended exam (7T1).|
This study unit is part of the Communication science module Persuasive design. Because the four study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.