At the end of the study unit, students will be able to… (between brackets the number of the corresponding intended learning outcomes of the programme):
- use short digital videos, based on storytelling and audio-visual design theories, to strategically reflect on a given theme at the intersection of technology and society (1.2, 3.1, 3.2, 4.1, 4.4);
- strategically produce engaging transmedia storytelling content to inform and persuade a specific target audience (3.6, 4.1, 4.5, 6.2);
- describe the strengths and weaknesses regarding their own performance and of their peers by means of their portfolio, thereby creating cultural self-awareness (4.7, 4.8, 4.9, 6.1, 6.2, 6.4).
The focus of this course is on obtaining the necessary storytelling techniques and audio-visual design skills so as to produce short digital videos (or, social media content). Here, these are a form of ‘non-fiction filmmaking’ that has proliferated in recent years due to the ubiquity of palm-sized and mobile phone cameras and the rise of web-based platforms, such as YouTube, Instagram, and Tik Tok. Students individually build up a portfolio and assess their peers in creating a series of short videos meant to engage audiences in a topic, introduce them to new ideas, and/or persuade them. Assessment for this course is based on students building and reporting on their individual transmedia portfolios (5S1) as well as on their ability to provide constructive feedback on the portfolios of their peers (5S2).|
This study unit is part of the Communication science module The network society. Because the four courses, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.