At the end of the study unit, students will be able to… (between brackets the number of the corresponding intended learning outcomes of the programme):
- describe and examine a challenge associated with the network(ed) society by means of communication science and social network analysis theories, models, and concepts (1.2, 1.4, 2.1, 2.2, 2.3, 3.1, 5.2, 6.1, 6.5);
- collect (big) data to develop and perform a social network analysis of a selected network society-related theme taking into account all the relevant stakeholders and distinct culture (2.3, 2.4, 2.5, 4.4, 6.2);
- design and report on a transmedia story, based on the investigation and outcomes of a selected theme, relevant to its target audience (1.3, 2.5, 2.6, 4.4, 6.5);
- operate constructively in a project team, evaluate the effectiveness of the project team and one’s own role(s) within the team, thereby creating cultural self-awareness (4.5, 4.6, 4.7, 4.8, 4.9, 6.2).
In this study unit students are trained as media influencers by creating a transmedia story by using several social media technologies to present their research results, based on input stemming from both the Theory and Research courses. Students learn to analyse (big) data through social network analysis and may, for example, investigate the relations and interactions between the groups behind a social phenomenon such as the coronavirus issue or the manipulation of national elections: who is in contact with who and about what? For this purpose, students will work together in small groups to prepare a research proposal (5P1). The execution of the proposed project culminates in the production of a transmedia story (5P2) - a combination of e.g., vlog, podcast, Instagram stories, live-stream and social network analysis - which is aimed at directly or indirectly influencing the target audience’s awareness, knowledge, attitude and/or behaviour with regards to the selected theme.|
This study unit is part of the Communication science module The network society. Because the four study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.