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Cursus: 202001494
202001494
Master Thesis BA-COM Digital Marketing
Cursus informatie
Cursus202001494
Studiepunten (ECTS)25
CursustypeMaster eindopdracht
VoertaalEngels
Contactpersoondrs. M.H. Tempelman
E-mailm.h.tempelman@utwente.nl
Docenten
VorigeVolgende 1
Examinator
dr. A.D. Beldad, PhD
Examinator
dr. M. Galetzka
Examinator
dr. R.S. Jacobs
Examinator
prof.dr. M.D.T. de Jong
Contactpersoon van de cursus
drs. M.H. Tempelman
Collegejaar2022
Aanvangsblok
JAAR
AanmeldingsprocedureZelf aanmelden via OSIRIS Student
Inschrijven via OSIRISJa
Cursusdoelen
Learning goals
At the end of this course, students will be able to:
Relation with the final attainment targets:
1. design a research project aimed at contributing to the body of knowledge in their chosen master specialization; 1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 2.1, 2.2, 2.3, 3.1, 3.2, 4.3, 4.4, 5.1, 5.2, 5.3, 6.1, 6.2.
2. manage and conduct a research project, including data collection and (qualitative and/or quantitative) data analysis; 2.4, 2.5, 2.6, 3.3, 3.4, 3.5, 3.6, 4.6, 4.7, 4.8, 4.9.
3. effectively report about the research in the form of an academic article or research report; 2.7, 3.7, 4.1, 4.5.
4. effectively present the research to a specialist and non-specialist audience. 2.7, 3.7, 4.2.
Inhoud
The Master’s thesis can be seen as the final course of the Master’s programme. Supervised by a senior faculty member from the programme, you conduct an individual research project on a specific topic within your specialization. The research results in a thesis (a research report or article) and a colloquium. It is possible (but not required) to conduct the research project within or for an external organization (for instance a company, communication agency, or a governmental organization). You will be responsible for finding an organization and agreeing the research topic yourself, but you also need approval from the university. It possible to combine the graduation project with an internship (201800099) within the same organization. At the start of the graduation process, you can receive support or advice from our graduation coordinator. More information can be found on our graduation website: www.utwente.nl/en/com/graduation-web/master.
 
Participating study
Master Communication Science
Participating study
Master Business Administration
Verplicht materiaal
-
Aanbevolen materiaal
-
Werkvormen
Eindproject
AanwezigheidsplichtJa

Toetsen
Assignments

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