CloseHelpPrint
Kies de Nederlandse taal
Course module: 202001494
202001494
Master Thesis BA-COM Digital Marketing
Course info
Course module202001494
Credits (ECTS)25
Course typeFinal project Master
Language of instructionEnglish
Contact persondrs. M.H. Tempelman
E-mailm.h.tempelman@utwente.nl
Lecturer(s)
PreviousNext 4
Examiner
dr. A.D. Beldad, PhD
Examiner
dr. M. Galetzka
Lecturer
dr. A.A.C.G. van der Graaf
Examiner
dr. R.S. Jacobs
Examiner
dr. S.R. Jansma
Academic year2022
Starting block
JAAR
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
Aims
Learning goals
At the end of this course, students will be able to:
Relation with the final attainment targets:
1. design a research project aimed at contributing to the body of knowledge in their chosen master specialization; 1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 2.1, 2.2, 2.3, 3.1, 3.2, 4.3, 4.4, 5.1, 5.2, 5.3, 6.1, 6.2.
2. manage and conduct a research project, including data collection and (qualitative and/or quantitative) data analysis; 2.4, 2.5, 2.6, 3.3, 3.4, 3.5, 3.6, 4.6, 4.7, 4.8, 4.9.
3. effectively report about the research in the form of an academic article or research report; 2.7, 3.7, 4.1, 4.5.
4. effectively present the research to a specialist and non-specialist audience. 2.7, 3.7, 4.2.
Content
The Master’s thesis can be seen as the final course of the Master’s programme. Supervised by a senior faculty member from the programme, you conduct an individual research project on a specific topic within your specialization. The research results in a thesis (a research report or article) and a colloquium. It is possible (but not required) to conduct the research project within or for an external organization (for instance a company, communication agency, or a governmental organization). You will be responsible for finding an organization and agreeing the research topic yourself, but you also need approval from the university. It possible to combine the graduation project with an internship (201800099) within the same organization. At the start of the graduation process, you can receive support or advice from our graduation coordinator. More information can be found on our graduation website: www.utwente.nl/en/com/graduation-web/master.
 
Participating study
Master Communication Science
Participating study
Master Business Administration
Required materials
-
Recommended materials
-
Instructional modes
Final thesis
Presence dutyYes

Tests
Assignments

CloseHelpPrint
Kies de Nederlandse taal