At the end of the course, students will be able to:
- Develop in a group a strong consulting company philosophy, including mission, name and values, that is grounded in the prescribed course literature (and other literature the students found);
- Interview potential clients about their needs through the use of open questions, as input for an oral pitch and written project proposal in order to try to acquire a consulting project;
- Orally pitch their draft project proposal to a client so that he/she not only understands your approach but is also triggered by it;
- Write a feasible, clear and convincing project proposal, based on the intake interview with a client, their pitch of the draft proposal and the application of relevant theoretical models and innovative consulting/coaching techniques (with a chance of “winning” the deal);
- Reflect on their own development as a potential future consultant and/or coach, by acting as a consultant in a Harvard Business School Case discussion setting and making use of their own Insights Discovery personality profile, the reading materials and experiences in the guest lectures about different perspectives of consulting and coaching.
The fifth Processes of Change (PoC) course deals with the topic of Consulting and Coaching. In order to achieve change at the individual-, team- or even organizational level, consulting and coaching skills are paramount. Nowadays, many organizations make use of the support by consultants and coaches and different types of consulting (in-company vs. external advisory, or strategy-building vs. implementation-oriented) and coaching exist, with a continuously-increasing amount of new labels. Consultants and coaches can be important actors in processes of change. Yet, the effectiveness of their acting could often be tremendously enhanced.
In this course students will learn about various theoretical and practical perspectives on consulting and coaching. This includes a variety of consultancy cases and reflections of experienced (management) consultants, as well as the closely associated practice of (executive) coaching. In line with the University of Twente’s values of global citizenship and excellence in combinations, the guest lecturers will share with you their (international) experiences as well as innovative “high tech, human touch” approaches to consulting and coaching.
An important element of the course also involves the introduction of an actual ‘client into the classroom’. As part of a group assignment, students will experience being a management consultant themselves by applying their newly learned skills to develop a viable consulting project proposal.
Effective consultancy also requires getting to know yourself as an ‘instrument’ for change. Hence, students will be asked to formulate personal developmental goals (based on their Insights reports); they will be coached in order to develop a personal development plan: to be executed together with a professional UT coach that will be assigned to them for the duration of their final project in Q6 of this PoC program.