After this study unit, students are able to:
- understand concepts, opportunities and challenges of sustainable entrepreneurship;
- demonstrate the role of sustainable entrepreneurship in creating innovative solutions to critical (global) societal needs (e.g. climate change, inequalities, health, sustainable cities, responsible production and consumption);
- apply the basic (social/sustainable) entrepreneurial models and theories to critically evaluate and develop an innovative lo-fi prototype into a business concept;
- apply business concepts and models in discussing and writing their group business plan;
- pitch their business plans to stakeholders;
This course combines theory/frameworks with practice, but it’s more about practice and application of theory. Students learn how entrepreneurial thinking and action can facilitate creating sustainable value for business and society. They are challenged with a sustainability-related problem to which they need to propose a solution embracing the concepts of diversity, inclusiveness, and other values. They also design and realise a prototype according to the requirements elicited from relevant stakeholders. Such a prototype needs to be evaluated by relevant stakeholders. Furthermore, students devise a plan on how to bring the solution to the relevant stakeholders.|
We will also discuss how innovation can be managed in large firms and show how students can contribute to a firm’s innovation processes.
Topics that will be covered include: (sustainable/social) entrepreneurial theories, models and skills, social systems, (social) marketing, entrepreneurial finances, and innovation management theories.
Manual enrollment via Osiris is only for Creative Technology students. If you want to enroll, please contact K. Zalewska (firstname.lastname@example.org).