The student can:
- combine product/system, scenarios and business model into a coherent analytical package-deal; i.e. the development, the commercialization, and the future use of a complex technological system.
- present in both written and oral form a problem and its possible solution for both expert and non-expert audiences, by using and combining the course concepts.
- reflect upon working practices within the own field of expertise, as well as upon the broader social context in which engineering sciences develop and are applied.
- determine the feasibility and application of a technology for society at large.
- define, analyze and reflect on a firm’s business model and its constituting elements (such as value proposition, customer segments, and revenue streams).
- combine understanding of the business development process with an analysis of an firm’s external environment (incl. customer needs) to develop a business case for new business opportunities.
- design interview protocols which can be used for conducting interviews both inside and outside a company.
- use academic English in both oral and written form.
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In the 'Entrepreneurship and Innovation Management' course students will learn the key elements of bringing a new technology to market. First of all, one needs to understand how a firm currently creates and captures value in the market place. Second, students will learn about the human side of innovation processes, in particular effective teamwork and group dynamics. Third, since firms are not alone in the market place and products do not sell by themselves, student will obtain an understanding of the external environment of the firm in relation to product development, the role of competitors and other relevant stakeholders, and the planning towards a successful product launch. The first week of the module starts with a business acceleration programme.
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