Kies de Nederlandse taal
Course module: 202000422
Product Design to Online Business Project
Course info
Course module202000422
Credits (ECTS)6
Course typeStudy Unit
Language of instructionEnglish
Contact persondr. P.B. Rogetzer
Contactperson for the course
dr. P.B. Rogetzer
dr. P.B. Rogetzer
Academic year2022
Starting block
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
  • Be able to design a strategy and business model and understand how they evolve using testing and research
  • Be able to design a digital marketing plan and implement it using
  • Familiarize and apply issue reporting, task management, team collaboration using agile methods
  • E-marketing technologies
  • Make informed choices about the sustainability of sourcing, staffing and production.
  • Design distribution, operations and production using quantitative models to ensure scalability, flexibility and reliability.
  • Have a high-level idea about the impact of returns on a business
  • Use several ICT tools to support the business design and innovation process including business canvas modelling tools, group decision support systems, project management tooling,  architecture modelling suite, presentation and collaboration tools
  • Design a basic legal structure for a company with digital presence and potentially global sourcing of components
  • Describe how the product and business are embedded in a larger context (science, technology, industry, government)

Unique and central to the module is the project in which teams of students create an online business in several weeks from business idea generation to designing a customizable product, to a working online business configuring, and setting up an ERP system that provides integrated support from an online shop, to procurement, finance, project management, marketing, etc. Students thus experience how all these business areas are related and how important cross-functional process integration and well-designed business-ICT architecture are.
Assumed previous knowledge
Follow the lecture of PDOB (202000421) that provide theory context and instructions for the project
Module 7
Participating study
Bachelor Industrial Engineering and Management
Participating study
Bachelor Business & IT
Required materials
Articles describing the design and lean start-up process and various guidelines on business design
Various assignments and use of brainstorming and modeling tools
Project assignment on Canvas
ERP system used in the module to illustrate business integration challenges
Recommended materials
Instructional modes
Project supervised
Presence dutyYes

Project report

Kies de Nederlandse taal