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Cursus: 202000422
202000422
Product Design to Online Business Project
Cursus informatie
Cursus202000422
Studiepunten (ECTS)6
CursustypeOnderwijseenheid
VoertaalEngels
Contactpersoondr. P.B. Rogetzer
E-mailp.b.rogetzer@utwente.nl
Docenten
Contactpersoon van de cursus
dr. P.B. Rogetzer
Examinator
dr. P.B. Rogetzer
Collegejaar2021
Aanvangsblok
2A
AanmeldingsprocedureZelf aanmelden via OSIRIS Student
Inschrijven via OSIRISJa
Cursusdoelen
Be able to design a strategy and business model and understand how they evolve using testing and research Be able to design a digital marketing plan and implement it using . Familiarize and apply issue reporting, task management, team collaboration using agile methodsE-marketing technologies Make informed choices about the sustainability of sourcing, staffing and production. Design distribution, operations and production using quantitative models to ensure scalability, flexibility and reliability. Have a high-level idea about the impact of returns on a business Use several ICT tools to support the business design and innovation process including business canvas modelling tools, Group decision support systems, project management tooling,  Architecture modelling suite, presentation and collaboration tools Design a basic legal structure for a company with digital presence and potentially global sourcing of components Describe how the product and business are embedded in a larger context (science, technology, industry, government).
Inhoud

See course description in English.
Voorkennis
Follow the lecture of PDOB (202000421) that provide theory context and instructions for the project
Participating study
Bachelor Technische Bedrijfskunde
Participating study
Bachelor Bedrijfsinformatietechnologie
Module
Module 7
Verplicht materiaal
Articles
Articles describing the design and lean start up process and various guidelines on business design
Laptop
Various assignments and use of brainstorming and modeling tools
Canvas
Project assignment on Canvas
Software
ERP system used in the module to illustrate business integration challenges
Aanbevolen materiaal
-
Werkvormen
Colstructie
AanwezigheidsplichtJa

Toetsen
Project report

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