At the end of the course, students will be able to… (between brackets the number of the corresponding intended learning qualification of the programme):
- explain relevant concepts related to the social dimensions of innovation and technological change (1.1, 6.1);
- analyse relevant stakeholders involved in innovations and technological change (1.2);
- explain theoretical concepts in science communication (1.3);
- reflect on the role of communication to facilitate technological change (1.2, 1.3).
In this course, students acquire an understanding of strategic communication theories and the technological innovation system perspective. Both paradigms are required by communication professionals to facilitate technological change. Strategic communication theories in this context consist of stakeholder management, public relations and science communication. The technological innovation system perspective covers the key processes of innovation, including: knowledge development, resource mobilization, legitimization, entrepreneurial experimentation, market formation, the influence of the direction of search and the development of positive externalities.