Kies de Nederlandse taal
Course module: 202000284
Business case proposition (S)
Course info
Course module202000284
Credits (ECTS)3
Course typeStudy Unit
Language of instructionEnglish
Contact persondr. J.J. van Hoof
dr. J.J. van Hoof
Contactperson for the course
dr. J.J. van Hoof
dr. J. Karreman
dr. H. Scholten
drs. W.B. Tollenaar
Academic year2021
Starting block
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
At the end of the course, students will be able to … (between brackets the number of the corresponding intended learning qualification of the programme):
  1. develop a business case for an app centered around a societal or human behaviour problem, in a team of students (3.1, 3.6, 4.2, 4.3);
  2. persuasively present a business case for entrepreneurs in order to convince them and receive financial support (4.1, 4.2, 4.3).

In this course, students are trained to communicate with investors that may be interested in collaborating with the student team to further develop the prototype of the persuasive app. Students learn how to inform and convince potentially interested companies to invest in new technologies in general and in their business proposal in particular.

At the beginning of the module, students define the goals of the app; for which behavioural change do they aim? After students have done this, they analyse different aspects of the context of use from a business point of view to be able to formulate a value proposition (4S1). Then, they design the app in the project, employing a user-centered design process (4P1, 4P2 and 4P3). At the end of the module, they will present their proposition and the result of the design process to investors that may be interested in collaboration. Students present their work on paper (4S2) and in a competitive pitch in a Shark Tank presentation format that will be followed by the negotiation of a possible deal (4S3).

This study unit is part of the module Design for user experience. Because the four study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.

Module 4
Participating study
Bachelor Communication Science
Required materials
Recommended materials
See Canvas
Instructional modes
Presence dutyYes

Presence dutyYes

4S1: Group assignm. value proposition

4S2: Group assignm. Shark tank folder

4S3: Group ass. shark tank pitch & deal

Kies de Nederlandse taal