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Cursus: 202000283
202000283
Usability testing & interviewing (R)
Cursus informatie
Cursus202000283
Studiepunten (ECTS)4
CursustypeOnderwijseenheid
VoertaalEngels
Contactpersoondr. J. Karreman
E-mailj.karreman@utwente.nl
Docenten
Contactpersoon van de cursus
dr. J. Karreman
Examinator
dr. J. Karreman
Collegejaar2021
Aanvangsblok
2B
AanmeldingsprocedureZelf aanmelden via OSIRIS Student
Inschrijven via OSIRISJa
Cursusdoelen
In this course, students are trained to communicate with investors that may be interested in collaborating with the student team to further develop the prototype of the persuasive app. Students learn how to inform and convince potentially interested companies to invest in new technologies in general and in their business proposal in particular.

At the beginning of the module, students define the goals of the app; for which behavioural change do they aim? After students have done this, they analyse different aspects of the context of use from a business point of view to be able to formulate a value proposition (4S1). Then, they design the app in the project, employing a user-centered design process (4P1, 4P2 and 4P3). At the end of the module, they will present their proposition and the result of the design process to investors that may be interested in collaboration. Students present their work on paper (4S2) and in a competitive pitch in a Shark Tank presentation format that will be followed by the negotiation of a possible deal (4S3).

This study unit is part of the module Design for user experience. Because the four study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.

 
Inhoud
In a user-centered design process of a new technology, several research methods must be applied. Prospective users and other stakeholders need to be consulted and observed at several moments to provide the designers with information about how to proceed in order to design an app that meets the expectations, and that results in good user experience. At every stage in the process, specific methods can be applied. These are qualitative methods that focus on collecting in-depth data about users’ and other stakeholders’ needs and wishes regarding the to be developed technology, about how they interact with the new technology, which aspects of the new technology they particularly like, which problems they encounter while using the new technology, which kind of support they need, etc.

In this study unit, students get acquainted with a variety of qualitative data collection methods that are used in user-centered design processes, such as interviewing, observation, and other methodes related to usability testing. Strengths and weaknesses of the methods will be discussed, so students can make informed decisions about which methods to use at which moment in a design process. The acquired knowledge and insights will be used in the project and tested through an individual written exam with open questions (4R1).

This study unit is part of the module Design for user experience. Because the four study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.

 
Participating study
Bachelor Communicatiewetenschap
Module
Module 4
Verplicht materiaal
Book
Boeije, H. (2010). Analysis in Qualitative Research. London: Sage Publications Ltd.
Book
Barnum, C. M. (2020). Usability Testing Essentials, 2nd Edition. Morgan Kaufmann. E-book available in UT-library (for free).
Aanbevolen materiaal
-
Werkvormen
Werkcollege
AanwezigheidsplichtJa

Toetsen
4R: Individual written exam

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