At the nd of the study unit, students will be able to … (between brackets the number of the corresponding intended learning qualification of the programme):
- explain and apply relevant theories and concepts related to human-technology interaction (1.4, 5.1);
- explain and apply relevant theories about information processing and information design (1.1, 5.1);
- explain and apply relevant social psychology theories about influencing human behaviour (1.4, 5.1).
This study unit will be focused on general theories and models in the fields of social psychology and human-media interaction about relations between humans and technology, and more specifically about how technology can be used to influence human behaviour. This will provide students with the necessary background information to be able to design a persuasive app. Topics that will be discussed include persuasion by communication, sense of self, attitude change, social influence, design thinking, information processing and information design, usability and user experience, technology acceptance and appropriation, and accessibility of technology. The acquired theoretical knowledge and insights are used in the project and tested through an individual written, open-ended exam (4T1).
This study unit is part of the module Design for user experience. Because the four study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.