At the end of the course, students will be able to … (between brackets the number of the corresponding intended learning qualification of the programme):
- perform a systematic requirement analysis as part of a user-centered design process (2.3, 2.4, 2.5, 3.1, 3.2, 3.4, 5.2, 5.3);
- to develop a prototype of an app for a specified target group that results in a positive user experience as part of a user-centered design process (3.2, 3.3, 3.4, 4.4);
- to perform a systematic evaluation of a prototype of an app by conducting a small-scale user-focused usability study (2.3, 2.4, 2.5, 3.2, 3.4, 3.5, 5.2, 5.3);
- communicate effectively with prospective users in a user-centred design process (4.1, 5.3);
- evaluate their work in a project team and reflect on their work (4.6, 4.7, 4.8, 4.9, 6.3, 6.4).
To prepare students for the possible future role of being involved in a design team as a communication expert, students are asked to design a prototype of an app that aims to positively change the target group’s behaviour. The project comprises of several parts, that together form a complete human-centered design process. The first step of this process is part of the Skills component. After students have developed a value proposition (4S1), they start with the Project. First, students elicit and analyse user requirements by applying appropriate research methods (4P1). Based on this, and on theoretical insights from the fields of social psychology and human-technology interaction learned in the Theory component, students design a mock-up of a persuasive app (4P2). This app is subject of a formative evaluation with prospective users (4P3) as students test the prototype against the formulated requirements with the goal to detect possible improvements for the design of the app. At the end of the project, students reflect on their role in the project team.|
This course is part of the module Design for user experience. Because the four courses, which are part of the module, are highly related to each other it is not possible to follow this course separately.
|Bachelor Communicatiewetenschap||Verplicht materiaal|
|Van den Broek, J., Koetsenruijter, W., De Jong, J.& Smit, L. (2016). Visual Language: Perspectives for both Makers and Users.|
|4P1: Group ass. requirements analysis|
|4P2: Group assignment app design|
|4P3: Group assign. formative evaluation|
|4P4: Individual assignment reflection|