|Module bestaat uit de onderwijseenheden|
202000281 User-centered design (P)|
202000282 Human-technology interaction (T)
202000283 Usability testing & interviewing (R)
202000284 Business case proposition (S)
These study units are highly related to each other. So, it is not possible to follow these study units separately.
The possibilities offered by technology in today's society are endless. In the past, communication professionals had to rely on traditional communication strategies to achieve behavioural change. Mass-media campaigns and verbal communication were the tools used in order to influence both the general public and specific target groups. Nowadays, however, ‘new’ theories and insights from the fields of social psychology and human-technology interaction foster persuasive and effective interactions with targeted audiences. In the final module of the first year, students will be challenged to design a prototype of an app that aims for behavioural change.|
To increase the chance that the newly developed app will provide a good user experience and that using the app will result in behavioural change, students employ a user-centered design process. This process involves consulting the prospective target group at every stage of the design process. Users are asked to comment on the initial ideas of the designers, to provide feedback on the first prototypes of the app, they are observed while working with these prototypes, etc. Students familiarize themselves with qualitative research methods that help them interpret their observations and the users’ comments.
Further, students are trained to communicate with investors that may be interested in collaborating with them to further develop the prototype of their persuasive app. At the end of the module, students present their app design in a competitive pitch in a Shark Tank presentation format.