At the end of the study unit, students will be able to… (between brackets the number of the corresponding intended learning qualification of the programme):
- explain and apply the theories related to the domain of identity and reputation management, stakeholder communication, issue-management, media and framing, public relations, public affairs, and corporate social responsibility (1.1, 1.3);
- explain and apply the methods and techniques that can serve as helpful tools to handle reputational and public relations-related challenges (1.3).
In this study unit, students gain insight into the relevant theories in the field of corporate communication insights are required by communication professionals to facilitate technological innovations. Topics that will be addressed include identity and reputation management, stakeholder communication issue-management, media and framing, public relations, public affairs, and corporate social responsibility. In the study material all these topics are introduced. Students first read the essential information by means of the book provided. Then, in interactive lectures and meetings, they deepen their understanding. The aim here, is to apply and compare theories and concepts as input for the Project. The acquired theoretical knowledge and insights will be tested through an individual written, open-ended exam (Challenge 3T1).
This study unit is part of the Communication science module The innovation journey. Because the four study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.