At the end of the course, students will be able to… (between brackets the number of the corresponding intended learning qualification of the programme):
- explain and apply the theories related to the domain of identity and reputation management, stakeholder communication, issue-management, media and framing, public relations, public affairs, and corporate social responsibility (1.1, 1.3);
- explain and apply the theories related to the domain of technological innovation systems (1.1, 1.3);
- explain and apply the methods and techniques that can serve as helpful tools to handle reputational and public relations-related challenges (1.3).
|
|
|
In this course, students gain insight into the relevant theories in the fields of corporate communication and innovation systems as insights from both fields are required by communication professionals to facilitate technological innovations. Topics that will be addressed include identity and reputation management, stakeholder communication, innovation theory, issue-management, media and framing, public relations, public affairs, and corporate social responsibility. In the study material all these topics are introduced. Students first read the essential information by means of the book provided. Then, in interactive lectures and meetings, they deepen their understanding. The aim here, is to apply and compare theories and concepts as input for the Project. The acquired theoretical knowledge and insights will be tested through an individual written, open-ended exam (Challenge 3T1).
|
|