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Cursus: 202000277
202000277
Public relations of innovations (T)
Cursus informatie
Cursus202000277
Studiepunten (ECTS)4
CursustypeOnderwijseenheid
VoertaalEngels
Contactpersoondr. J.F. Gosselt
E-mailj.f.gosselt@utwente.nl
Docenten
Contactpersoon van de cursus
dr. J.F. Gosselt
Docent
dr. J.F. Gosselt
Docent
S.R. Jansma
Collegejaar2020
Aanvangsblok
2A
AanmeldingsprocedureZelf aanmelden via OSIRIS Student
Inschrijven via OSIRISJa
Cursusdoelen
At the end of the course, students will be able to… (between brackets the number of the corresponding intended learning qualification of the programme):
  1. explain and apply the theories related to the domain of identity and reputation management, stakeholder communication, issue-management, media and framing, public relations, public affairs, and corporate social responsibility (1.1, 1.3);
  2. explain and apply the theories related to the domain of technological innovation systems (1.1, 1.3);
  3. explain and apply the methods and techniques that can serve as helpful tools to handle reputational and public relations-related challenges (1.3).
Inhoud
In this course, students gain insight into the relevant theories in the fields of corporate communication and innovation systems as insights from both fields are required by communication professionals to facilitate technological innovations. Topics that will be addressed include identity and reputation management, stakeholder communication, innovation theory, issue-management, media and framing, public relations, public affairs, and corporate social responsibility. In the study material all these topics are introduced. Students first read the essential information by means of the book provided. Then, in interactive lectures and meetings, they deepen their understanding. The aim here, is to apply and compare theories and concepts as input for the Project. The acquired theoretical knowledge and insights will be tested through an individual written, open-ended exam (Challenge 3T1).
Participating study
Bachelor Communicatiewetenschap
Module
Module 3
Verplicht materiaal
Book
Corporate Communication. A Guide to Theory and Practice. SIXTH EDITION (paperback). Joep Cornelissen - Erasmus University, Rotterdam School of Management, Erasmus University, Netherlands, VU University, Amsterdam. Saga publishing.
Aanbevolen materiaal
-
Werkvormen
Hoorcollege
AanwezigheidsplichtJa

Vragenuur
AanwezigheidsplichtJa

Toetsen
3T1: Individual written exam

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