At the end of the study unit, students will be able to…:|
(between brackets the number of the corresponding intended learning qualification of the programme)
- demonstrate understanding of the relevant theories and concepts related to how and why humans use different media (1.1, 1.2, 1.3);
- demonstrate understanding of the relevant theories and concepts related to how media affect human attitudes, cognitions, and behaviours (1.1, 1.2, 1.3);
- describe how media theories changed over time and predict how future media will be received (1.3, 3.1, 5.1);
- apply media theories to new cases to predict use behaviour and effects (1.2, 1.3, 3.2, 3.3, 4.4).
In this study unit, students will learn about the development of media psychological theories. These theories describe how individuals choose, use, and react to different kinds of media. This will give students an understanding of how media research has been performed in the past, as well as point to the future of the field. Topics that will be discussed include, among others, how media research has developed, cultivation of beliefs, media choice and selective exposure, media influences on identity and the self, social media, and advertising effects.|
This study unit is part of the module Understanding media. Because the four study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.