At the end of the study unit, students will be able to… (between brackets the number of the corresponding intended learning outcomes of the programme):
- explain, describe, and apply the basic communication science theories and models (1.1);
- explain, describe, and apply theories and models regarding organization-related, technology-related, and design-related sub disciplines of communication science (1.2, 1.3, 1.4).
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This study unit develops the students’ knowledge and understanding of the basics of communication science related to the three main themes of the Bachelor programme: Changing organizations, Digital society, and Persuasive tech. The core communication science theories will be discussed in this course, and students will study the role of communication in the context of global challenges. Specifically, this study unit covers theories of intercultural communication, organizational communication, and media and persuasive communication. The acquired theoretical knowledge and insights are applied in the Project and tested through an individual written, open-ended exam (1T1).
This study unit is part of the Communication science module We connect society. Because the four study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.
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