At the end of the course, students will be able to… (between brackets the number of the corresponding intended learning qualification of the programme):
- analyse and describe a global challenge by means of communication science theories, models, and concepts (1.1, 1.2, 1.3, 1.4, 2.2, 2.3, 3.1, 3.2, 5.2, 6.1, 6.3);
- develop a popular content strategy to effectively approach a global challenge by means of communication science theories, and to create content that popularizes the content strategy (3.6, 4.1, 4.5);
- operate effectively in a project team and to evaluate the effectiveness of the project team and one’s own role(s) within the team; create cultural self-awareness (4.6, 4.7, 4.8, 4.9, 6.2).
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In this course, students take the role of a content strategist and develop a popular content strategy in small project groups. The topic of this content strategy is related to one of the UN global sustainable development goals. To begin with, students learn how to manage their own projects, as well as collaborating in intercultural teams. These project management skills are important to effectively work together with fellow students. Students will apply the insights they acquired in the Theory course by analysing one of the global challenges from different theoretical perspectives, and they will use the communication theories to tackle the challenge and create a group content strategy (1P1). This content strategy, next to the skills learned in the Skills course (specifically 1S2 and 1S3), forms the input for the second group assignment: a professional blog (1P2) that popularises the content strategy. The visualisations used in 1P2 are partly based on the data analysis and data visualization techniques learned in the Research course, which underlines the link between the Project and Research. While working on the project, students also practice with giving and receiving feedback, and they reflect on their experiences concerning group work in an intercultural context. At the end of the project, students individually reflect on their role in the project team (1P3).
This study unit is part of the module We connect society. Because the four study units, which are part of the module, are highly related to each other it is not possible to follow this study unit separately.
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