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Course module: 202000262
202000262
Researching Strategy & Marketing
Course infoSchedule
Course module202000262
Credits (ECTS)5
Course typeCourse
Language of instructionEnglish
Contact persondr. H. Kizgin
E-mailh.kizgin@utwente.nl
Lecturer(s)
Examiner
dr. H. Kizgin
Contactperson for the course
dr. H. Kizgin
Lecturer
dr. I. Skute
Academic year2022
Starting block
1B/  2B
RemarksPre-master course
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
Aims
  • Students can discuss strategic business problems using recent theories in strategy and marketing.
  • Students can understand the interconnected elements of a research process in strategy and marketing research.
  • Students are able review a written research in an objective manner.
  • Students are capable to construct a research design that is testable in an empirical setting.
  • Students are capable to analyze and interpret data and draw conclusions, including a practical managerial advice.
  • Students are capable to write a report in academic style.
Content

The underlying objective of this course is for students to get familiar with high quality research that has an impact on the business practice in the modern world. To this end, we introduce a curated selection of topics in strategy and marketing research. Assigned materials will address the recent issues that emerge in the context of strategizing for the technology-enabled businesses. Central themes include: customer value, digital marketing, networked businesses, early stages of innovation process. In parallel, a variety of business research methods will be introduced and discussed.
 
Assessment
 
Testing and assessment
Group and individual assessment is designed so that the student develops skills and good practices that are required in strategy and marketing research.
There will be two group assignments (20% + 30%) and an exam (50%). Assignments and deadlines will be announced via Canvas.
 In order to pass the course, the grade from the exam must be at least 5.5 AND the final grade must be at least 5.5.

Weighting:
Group assignment 1 = 20%
Group assignment 2 = 30%
Exam = 50% (at least 5.5 required to pass)
Weighted average must be at least 5.5 for a pass
Participating study
Bachelor International Business Administration
Required materials
Course material
Articles see Canvas site for references
Recommended materials
-
Instructional modes
Assignment
Presence dutyYes

Lecture/tutorial
Presence dutyYes

Self study without assistance
Presence dutyYes

Tests
Group assignments & exam

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