After passing the course, the student can:
- Set up and manage a human-centered design project to develop a new product concept focusing on a specific user group.
- Involve prospective end-users into the design process throughout the entire project (build up a working relation)
- Design a new product concept that is meaningful and usable for the intended user, in accord with his characteristics, his activities and his context-of-practice
- Apply appropriate user research techniques, including desk research, observation of practice, interviews, co-design workshop and evaluation of experience prototypes
- Apply an iterative process of research and design where problem definition, research, design, and prototyping co-evolve and are integrated throughout the project
- Reflect on the value of research in design processes
- Search, retrieve and evaluate the quality of project-relevant academic information sources
- Create and apply design representations that aid in stakeholder involvement, highlighting the concrete experience of use in context (e.g. via storyboards, scenario's, lo-fi experience prototypes, theatre enactment)
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This is a part of Module 7, ID M7 Designing for Specific Users of the Bachelor Industrial Design Engineering. See here for the complete description of this module
The overall module has Designing for Specific Users as its theme and this project centers on this main theme. Students develop competencies needed in order to design human-centered product concepts targeted at specific users groups. This means students learn to empathize with, the user, to do literature research about user and use context and to build up relations with and involve actual users from the target group into the design process. Methodologically this entails 1) learning when and how to apply (participatory) design techniques such as interviews, co-design activities, observation of practice and evaluation of experientiable prototypes; and 2) learning how to sensibly combine and integrate design activities, technological investigations and prototyping, with the beforementioned research activities in a sensible way over the course of the project. Furthermore, the project helps to practice in finding, scoping and clarifying a (human-centred) design challenge based on an ill-defined, open-ended starting point. The project should therefore be seen as situated temporally in the early phases (the 'fuzzy front-end') of new product development. Concrete outcomes include Persona, Storyboards, Experientiable Prototypes, Concept-Video's, created with the aim to have various stakeholders experience the interaction with the product and be able to give feedback about the design (i.e. the goal of prototyping in this module is not a technical prototyping aimed at near-to-market industrial production specifications)
External students who are interested in this elective: please contact h.m.hemmer@utwente.nl
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