Kies de Nederlandse taal
Course module: 202000205
Product Market Relations
Course infoSchedule
Course module202000205
Credits (ECTS)2
Course typeStudy Unit
Language of instructionEnglish
Contact persondr. E.M. van Zeeland
dr. E.M. van Zeeland
Contactperson for the course
dr. E.M. van Zeeland
Academic year2022
Starting block
RemarksPart of Module 6 B-IDE
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
After passing the course, the student can:
  1. explain core concepts of marketing theory
  2. address the business and brand strategy, and assess the market situation 
  3. conduct and interpret market research, obtain insights in customer behaviour, and design a marketing plan
  4. use research (market and consumer) to inform the product development
  5. apply key concepts of marketing theory to increase the odds of the market success of a product (e.g., define place, price and promotional strategies)
This is a part of Module 6, ID M6 Consumer Products  of the Bachelor Industrial Design Engineering. See here for the complete description of this module

This course is aimed at teaching students the fundamental basics of marketing and introduces some relevant models and analysis techniques used in new product development and -introduction.

The following topics are covered:
  • Strategic Marketing
  • Marketing Research, Consumer Behavior, Segmentation & Targeting
  • Product & Service Management
  • Introduction to Brand Management
  • Price Management
  • Distribution Management
  • Marketing Communication

External students who are interested in this elective: please contact

Module 6
Participating study
Bachelor Industrial Design Engineering
Required materials
Recommended materials
Course material
'Kotler, Philip / Keller, Kevin Lane (2015). Marketing Management, 15th edition, Pearson Prentice Hall
Instructional modes
Presence dutyYes

Written Exam / Assignments

Kies de Nederlandse taal