Upon completion of this course students are able to:|
1. explain the most important theories and tools in entrepreneurship
2. assess and reflect on the societal impact of their technology, product or service
3. conduct a business analysis, make and justify decisions and formulate recommendations regarding entrepreneurial actions
4. integrate key theories and collect relevant data to design a unique solution to solve empirical problems related to entrepreneurship
In this course you will learn the basic theories and tools from entrepreneurship and apply them to an entrepreneurial problem. You will approach this problem with the design-oriented tool: Lean Start-up Methodology (LSM) by Maurya. The principle of this methodology is that it is an iterative process. This means that throughout the project you will improve each design step by going back and forth between steps until a satisfactory result is achieved. Design iterations and rework are a natural part of this methodology, all with the sole goal of improving your final project results.|
Furthermore, we will also discuss how technology, new products or services resulting either from R&D departments of large companies or from start-ups (might) influence society, organisations, communities, customers (or beneficiaries in social ventures).