Learning goals
At the end of this course, students will be able to: |
Relation with the final attainment targets: |
| 1. |
design a research project aimed at contributing to the body of knowledge in their chosen master specialization; |
1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 2.1, 2.2, 2.3, 3.1, 3.2, 4.3, 4.4, 5.1, 5.2, 5.3, 6.1, 6.2. |
| 2. |
manage and conduct a research project, including data collection and (qualitative and/or quantitative) data analysis; |
2.4, 2.5, 2.6, 3.3, 3.4, 3.5, 3.6, 4.6, 4.7, 4.8, 4.9. |
| 3. |
effectively report about the research in the form of an academic article or research report; |
2.7, 3.7, 4.1, 4.5. |
| 4. |
effectively present the research to a specialist and non-specialist audience. |
2.7, 3.7, 4.2. |
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The Master’s thesis can be seen as the final course of the Master’s programme. Supervised by a senior faculty member from the programme, you conduct an individual research project on a specific topic within your specialization. The research results in a thesis (a research report or article) and a colloquium. It is possible (but not required) to conduct the research project within or for an external organization (for instance a company, communication agency, or a governmental organization). You will be responsible for finding an organization and agreeing the research topic yourself, but you also need approval from the university. It possible to combine the graduation project with an internship (201800099) within the same organization. At the start of the graduation process, you can receive support or advice from our graduation coordinator. More information can be found on our graduation website: www.utwente.nl/en/com/graduation-web/master.
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This is a core course of the M-COM programme. Therefore only students who are admitted to the M-COM or Double Degree programme Digital marketing are allowed to follow this course.
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