Learning goals
At the end of this course, students will be able to: |
Relation with the final attainment targets: |
| 1. |
describe the most important concepts related to a particular topic or theme in the chosen specialization; |
1.1, 1.2, 1.3, 1,4, 1.5, 1.6. |
| 2. |
reproduce the global content of seminal works on a particular topic or theme in the chosen specialization; |
1.1, 1.2, 1.3, 1,4, 1.5, 1.6. |
| 3. |
connect particular research problems or issues in the field of the chosen specialization with specific research methods employed for those studies; |
2.1, 2.2, 2.3, 2.4. |
| 4. |
identify the gaps in the current body of research on a particular topic or theme in the chosen specialization; |
1.1, 1.2, 1.3, 1.4, 1.5, 1.6. 2.1, 2.2, 2.3, 2.4. |
| 5. |
write and present a persuasive research proposal. |
2.7, 3.7, 4.1, 4.2. |
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In this course, students gain experience with identifying a relevant research problem within the chosen specialization and writing a research proposal. To do so, they conduct a literature study, write a literature review, formulate relevant research questions, and select a suitable research approach. Students work individually on their research proposal, supervised by a senior teaching staff member and supported by a small group of peers. They are instructed about effectively writing and presenting research proposals. The course ends with a pitch, in which the proposal is convincingly presented. Students also practice judging research proposals and presentations. The research proposal may serve as the start of the Master’s thesis.
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This is a core course of the M-COM programme. Therefore only students who are admitted to the M-COM or Double Degree programme Digital marketing are allowed to follow this course.
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