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Course module: 201600155
201600155
Global Strategy and Business Development
Course info
Course module201600155
Credits (ECTS)5
Course typeCourse
Language of instructionEnglish
Contact persondr. K. Zalewska-Kurek
E-mailk.zalewska-kurek@utwente.nl
Lecturer(s)
Lecturer
dr. R.P.A. Loohuis
Contactperson for the course
dr. K. Zalewska-Kurek
Lecturer
dr. K. Zalewska-Kurek
Academic year2017
Starting block
2A
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
Learning goals
This course is completely taught in English
 
Upon completion of this course, students are able to:

1. Research
  • Explain the most important theories and models of business strategies, foresight, and network strategies;
  • Critically reflect on conceptual and empirical contributions to the aforementioned literature in the field;
  • Analyze and explain the success and failure of (international) firms from the perspective of their foresight strategies and subsequent strategic and marketing choices in the global context.
2. Design
  • Recognize and formulate strategic and business problems including current and future opportunities for business development based on real-life cases in the international/global context.
  • Design solutions for strategic and marketing problems for business development based on proper foresight techniques.
3. Organize
  • Work in a group
  • Propose concrete implementation advises on business development including the implications for current and future (international or global) strategy.
  • Provide recommendations for future research.
  •  
Content
This course is completely taught in English
 
This course draws on the basics of a business model and its usefulness for a firm in today‚Äôs rapidly changing markets and global contexts to map consequences for strategy and business development. We will work successively through each part of the business model framework and beyond, each week discussing a part in more depth. Following the structure of a business model, the topics include customer value analysis, customer relationships, value proposition, capabilities, resources and activities. Furthermore, we discuss the role of partners, for instance strategic alliances and joint ventures as part of a business model including its developmental stages.  We will also focus on the competitive aspect of developing strategies and implications for business models. Throughout the course, we elaborate on how parts relate to each other and how any change in one part affects the opportunities and challenges for strategic change and business development. In doing so, we will work with cases of firms who are challenged with strategic, marketing and business development problems and systematically analyses the cases using the business model, we will draw implications for strategic change and business development. Besides, we will probe into the future of a business using strategic foresight techniques and from there develop business model that will help to bring the future into existence.
 
The attainment of the learning goals is the attainment of the learning goals is supported by a combination of lectures, tutorials and assignments including appropriate reading materials.

The final mark consists of group assignments (40%) and a research paper (60%). A minimum mark of 5.5 is required for the research paper. The final mark on the course is awarded when the student has completed all course elements.
Assumed previous knowledge
Basic knowledge on strategy & entrepreneurship.
Required materials
Articles
A selection of academic papers will be announced on Blackboard.
Recommended materials
-
Instructional modes
Lecture
Presence dutyYes

Project unsupervised
Presence dutyYes

Seminar
Presence dutyYes

Tests
Final thesis/paper - Assignment(s)

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Kies de Nederlandse taal