Kies de Nederlandse taal
Course module: 201500386
Vision, Strategy and Leadership
Course info
Course module201500386
Credits (ECTS)5
Course typeStudy Unit
Language of instructionEnglish
Contact persondr. H.A. van Vuuren
Contactperson for the course
dr. H.A. van Vuuren
dr. H.A. van Vuuren
Academic year2023
Starting block
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
Learning goals
At the end of this course, students will be able to:
Relation with the final attainment targets:
1. describe relevant theories and trends of organizing for individual, relational and organizational development; 1.1, 1.2, 1.3, 1.4, 3.1, 3.2, 3.3, 3.5, 5.1, 5.2, 6.1.
2. explain the rationale, the strengths and weaknesses of these new developments; 1.2, 1.3, 1.4, 3.2, 3.5, 5.1, 5.2, 6.1.
3. apply the theories to concrete organizational contexts; 1.2, 1.3, 3.1, 3.2, 3.3, 3.5, 3.6, 5.1, 5.2, 6.1.
4. reflect on the consequences of new developments for (communication) professionals. 5.1, 5.2, 6.1, 6.2.
In this course, we explore how professionals and organizations can cope with the current major transitions in societies and markets. Developments in technological, cultural, economic, ecological and behavioural fields fundamentally affect organizations and will change the demands on communication professionals dramatically. This course focuses on these transitions and will give students an overview in contemporary theoretical insights and practical implications for organizing and communicating. We will visit companies that face these challenges. Students will think about and create their own portfolio of competences and vision needed for 21st century professional life.

If their examination board and programme board allows it. Students from the following UT master programmes can follow this course: BA, CEM, CME, EST, EEM, ES, HS, PA and SET.

Master students from the following master programmes from the University of Twente meet the general prerequisites: BIT, BA, CEM, CME, EST, EEM, ES, HS, IEM, PSY, PA, RM.

Bachelor students who have the possibility to follow a master course during their bachelor programme and would like to take this course can submit a motivated request no later than three weeks before the start of the quartile, containing:
  • Study progress overview from Osiris
  • Description of how the student meets the course‚Äôs prerequisites
  • Approval of the programme director (or a delegate from the bachelor programme) for following this master course
The request should be sent to
Assumed previous knowledge
Bachelor Communication Science
Premaster Communication Studies

Exchange students
Relevant domain specific knowledge. To be decided by the admission committee Communication Science.
Participating study
Master Communication Science
Participating study
Master Business Administration
Required materials
Scientific articles.
Recommended materials
Instructional modes
Presence dutyYes

Presence dutyYes


Kies de Nederlandse taal