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Course module: 201500092
201500092
Strategic HR Analytics
Course info
Course module201500092
Credits (ECTS)5
Course typeCourse
Language of instructionEnglish
Contact persondr.ir. J. de Leede
E-mailj.deleede@utwente.nl
Lecturer(s)
Contactperson for the course
dr.ir. J. de Leede
Lecturer
dr.ir. J. de Leede
Lecturer
dr. A. Tursunbayeva
Academic year2021
Starting block
1A
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
Aims
The MSc course Strategic HR Analytics aims to develop students’ understanding and analytical skills on how to make better business decisions by systematically analyzing HR (i.e. people) levers of business outcomes, and also develops their critical thinking about the positioning of Strategic HR Analytics in a various context (i.e. HR, business and societal).
 
Intended Learning Outcomes
After completing this course master students are expected to be able to:     
1. Discuss the influence of HR-related decisions on business outcomes
2. Apply approaches for conducting HR Analytics to various domains of HRM, such as recruitment, strategic workforce planning and retention management.
3. Explain the challenges for implementing HR Analytics in (1) an HR department context, (2) a general business context, and (3) a societal context.
4. Analyze the impact of HRM practices and people characteristics on organizational outcomes
5. Reflect critically on the desirability, necessity, limitations, overall added value and (potentially undesirable) consequences of HR Analytics. Students are also expected to continue training their skills to formulate a problem statement that will be analyzed through the lens of a specific HRM practice; develop an HR Analytics approach including a data collection and data analysis plan; conduct the actual analysis by applying fundamental analytical concepts; formulate a ready-to-implement advice related to the particular HRM practice; align the advices across project groups to come up with an overall advice for the company; write an advice report to a company and using different HR Analytics perspectives, and work in project teams.
Content
“You cannot just fly around the world and hope that you’ll find a new talent. I strongly believe that data can support you to be more prepared and to support you define what players are worthwhile to watch during a live game. Look at all the costs clubs and agents are making to find the best talents in the world. Therefore I am a big fan of objective player analysis based on data. With the right data-tools clubs and agents can save a lot of money and time.” Sander Westerveld – former goal keeper and now a player agent for World Soccer Consult sees definitely the power of data analytics for his job. Therefore they collaborate with the Enschede based start-up SciSports. “They can support us to filter-out the interesting players. The traditional way of scouting is to watch every single game live or via video footage. That is impossible and inefficient to do. We need companies like SciSports to support us in making this process way more efficient than it currently is.” In June 2018, Eintracht Frankfurt signed a contract with SciSports and in August 2018, Premier League club Huddersfield did the same. These clubs get access to the SciSports Insight platform to cover more than 90,000 players around the world. So, analytics work!

Analytics also work in the world of Human Resource Management. We then call it HR Analytics. Decisions in contemporary Human Resource Management are increasingly made based on systematic identification and quantification of the influence of people on organizational outcomes. Supported by the rapid advances in IT and ‘big data’, HR Analytics will shape the HRM practice in the coming years. Not surprisingly that leading organizations as ABN AMRO, Shell and ING are increasingly hiring HR Analytics experts.  The course Strategic HR Analytics provides you with the knowledge and skills to apply HR Analytics in practice, and to advise organizations on their HR Analytics strategy. The course helps you to become the analytical HRM specialist of the future, ready to take fact-based decisions that will help your organization to take HRM to the next level. Do you have what it takes to become the HR professional of the twenty-first century?
During this course you will:
• Conduct an HR Analytics project for Grolsch with a pressing business challenge for which the organization needs creative and innovative solutions.
• Develop your consultancy skills by designing a coherent advice for this real-life Dutch organization and presenting this advice to the company board.
• Meet with Grolsch HR decision makers during the project and gain in-depth insights in their day-to-day HRM challenges.   
• Learn about HR Analytics in practice during the guest lecture by an HR Analytics manager from a Dutch multinational organization.
• Critically reflect on HR Analytics from a ‘big brother is watching you’ and privacy perspective.
• Enjoy a carefully balanced study workload with the course Global Talent Management.
• Gain competitive advantage over other applicants when entering the labour market, since you will be one of the few Dutch students who have followed a master course on HR Analytics.
Assumed previous knowledge
Mandatory:
BSc degree
Recommended:
HRM-related bachelor courses
Participating study
Master Business Administration
Required materials
Articles
Articles
Recommended materials
Book
9781789739640 – Diez, F., Bussin, M. & Lee, V. (2020). Fundamentals of HR Analytics: A Manual on Becoming HR Analytical. Howard House: Emerald Publishing Limited.
Instructional modes
Assessment
Presence dutyYes

Fieldwork
Presence dutyYes

Final thesis
Presence dutyYes

Presentation(s)
Presence dutyYes

Project supervised
Presence dutyYes

Project unsupervised
Presence dutyYes

Tutorial
Presence dutyYes

Tests
Exam, final thesis and presentation

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