Kies de Nederlandse taal
Course module: 200900077
Graphic Language of Products
Course info
Course module200900077
Credits (ECTS)5
Course typeCourse
Language of instructionEnglish
Contact personir. M. Mulder - Nijkamp
Contactperson for the course
ir. M. Mulder - Nijkamp
ir. M. Mulder - Nijkamp
Academic year2022
Starting block
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
After passing the course, the student can:      
  • analyse the brand identity and define explicit and implicit design characteristics of a brand
  • translate the values of a brand into first, second order associations and specific design characteristics according to the literature of semiotics
  • develop different design concepts and transform the explicit and implicit design characteristics into a new product
  • define the role of graphic language within the realm of products and apply those graphics on an existing model
  • evaluate the design results according to the analysing phase

In the course “Graphic Language of Products” students learn to develop a product for a given brand. The first part of the course will focus on analysing the brand according to several theoretical models. In this phase they have to analyse the identity of the brand, analyse the graphics and form language of the brand and specify explicit and implicit design characteristics of the brand. The second part of the course will focus on translating the brand values of a brand into a design of a product (which varies every year) using the literature of semiotics. The brand and the product will make a new connection through the help of graphic language. The course is done by couples (or triples) and during the course the students have to make a representation of their final (graphical) concept on an existing physical model to learn to apply product graphics on a real product and have to make a 3D physical representation of their final concept.
Assumed previous knowledge
Bachelor degree with experience in designing
Brand Management
Experience in creating physical mockups
Participating study
Master Industrial Design Engineering
Required materials
Recommended materials
Muses in Design - J. Corremans & M. Mulder-Nijkamp ISBN 9789058755520
Instructional modes
Presence dutyYes

Presence dutyYes

Final Assignment and Presentation

Kies de Nederlandse taal