Learning goals
At the end of this course, students will be able to: |
Relation with the final attainment targets: |
| 1. |
describe and analyze the domain of public affairs and its importance for organizations from a Communication Science perspective; |
1.1, 1.2, 1.4, 3.1, 4.3, 6.1. |
| 2. |
analyze the characteristics of the PA-professional; |
1.3, 1.4. |
| 3. |
apply the basic knowledge of public affairs in a practical context; |
3.3, 3.4, 3.5. |
| 4. |
write a strategic advice for an organization; |
3.7. |
| 5. |
reflect on public affairs from a theoretical perspective |
5.1. |
|
|
Organizations increasingly invest in public affairs activities to respond to societal and political developments, to promote relationships with key stakeholders, and to influence policy making. In this course, we will explore the theoretical foundations of public affairs and its practical applications. We focus on how activities such as issue management, stakeholder management, and lobbying, can be applied for the organization’s interests. As public affairs is a relatively young scientific discipline and still in search of an identity, students are challenged to critically reflect on it from an academic perspective. Furthermore, students will apply theory in practice by designing a public affairs strategy for an organization.
If their examination board and programme board allows it. Students from the following UT master programmes can follow this course: BA, CEM, EEM, ES, HS, IDE, IEM, PA, and SET.
|
|