Kies de Nederlandse taal
Course module: 200900001
Public Affairs
Course infoSchedule
Course module200900001
Credits (ECTS)5
Course typeCourse
Language of instructionEnglish
Contact persondr. S.R. Jansma
Contactperson for the course
dr. S.R. Jansma
dr. S.R. Jansma
Academic year2022
Starting block
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
Learning goals
At the end of this course, students will be able to:
Relation with the final attainment targets:
1. describe and analyze the domain of public affairs and its importance for organizations from a Communication Science perspective; 1.1, 1.2, 1.4, 3.1, 4.3, 6.1.
2. analyze the characteristics of the PA-professional; 1.3, 1.4.
3. apply the basic knowledge of public affairs in a practical context; 3.3, 3.4, 3.5.
4. write a strategic advice for an organization; 3.7.
5. reflect on public affairs from a theoretical perspective 5.1.

Organizations increasingly invest in public affairs activities to respond to societal and political developments, to promote relationships with key stakeholders, and to influence policy making. In this course, we will explore the theoretical foundations of public affairs and its practical applications. We focus on how activities such as issue management, stakeholder management, and lobbying, can be applied for the organization’s interests. As public affairs is a relatively young scientific discipline and still in search of an identity, students are challenged to critically reflect on it from an academic perspective. Furthermore, students will apply theory in practice by designing a public affairs strategy for an organization.

If their examination board and programme board allows it. Students from the following UT master programmes can follow this course: BA, CEM, EEM, ES, HS, IDE, IEM, PA, and SET.

Assumed previous knowledge
Bachelor Communication Science
Premaster Communication Studies

Exchange students
Relevant domain specific knowledge. To be decided by the admission committee Communication Science.
Participating study
Master Communication Science
Participating study
Master Public Administration
Required materials
Scientific articles
Recommended materials
Instructional modes
Presence dutyYes


Kies de Nederlandse taal