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Cursus: 192403650
Reputation Management
Cursus informatieRooster
Studiepunten (ECTS)5
Contactpersoonprof.dr. M.D.T. de Jong
Contactpersoon van de cursus
prof.dr. M.D.T. de Jong
prof.dr. M.D.T. de Jong
AanmeldingsprocedureZelf aanmelden via OSIRIS Student
Inschrijven via OSIRISJa
Learning goals
At the end of this course, students will be able to:
Relation with the final attainment targets:
1. describe the theories relevant to reputation management and to interconnect these theories; 1.1, 1.2, 1.5.
2. value judgments concerning the quality of theories on reputation management; 1.3, 1.6, 5.1.
3. theoretically analyse practical situations and to give advice on basis of that analysis; 1.3, 1.6, 3.4.
4. explain the dynamical relation between internal and external imaging in terminology offered and discussed in this course; 1.3, 1.6, 3.1, 5.1.
5. explain the similarities, differences and interconnections between product-, organization and image management; 1.3, 1.6, 3.1, 5.1.
6. determine which stakeholders -given the circumstances- are most relevant for a specific organization; 1.3, 1.6, 3.1, 5.1.
7. determine how to design reputation measurement in specific situations; 1.3, 1.6, 2.1, 2.4, 2.6, 3.1, 5.1.
8. explain how corporate social responsibility (CSR) can contribute to influencing imaging and how organizations can optimize the use of CSR; 1.3, 1.6, 3.1, 5.1.
9. explain the interconnections between crisis management and image/reputation; 1.3, 1.6, 3.1, 5.1.
10. explain the relation between organizational communication and media coverage. 1.3, 1.6, 3.1, 5.1.
As products and services have become more and more alike, organizations increasingly acknowledge the need to differ based on what makes them unique: their corporate reputation. Organizations with an attractive reputation prove effective in attracting customers, investors and good staff. Also, they can survive corporate crises that may be fatal for other – less reputable - organizations. Therefore it is important for both organizations and scholars to pay systematic attention to issues concerning the process of reputation formation. In this course, we analyse how to manage corporate reputation by relating the concept to the following topics: identity and image; stakeholder management; reputation measurement; corporate social responsibility; crisis communication; and media coverage. Every week another organization is put central that serves as a case to discuss relevant reputational topics.

If their examination board and programme board allows it. Students from the following UT master programmes can follow this course: BA, CS, EST, EEM, ES, HS, IDE, IEM, PA and PSY.
Bachelor Communication Science
Premaster Communication Studies

Exchange students
Relevant domain specific knowledge. To be decided by the admission committee Communication Science.
Participating study
Master Communication Science
Participating study
Master Public Administration
Verplicht materiaal
Scientific articles.
Aanbevolen materiaal


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