Kies de Nederlandse taal
Course module: 192320501
Electronic Commerce
Course info
Course module192320501
Credits (ECTS)5
Course typeCourse
Language of instructionEnglish
Contact persondr. M. Daneva
Dr. rer. nat. D. Braun
Contactperson for the course
dr. M. Daneva
dr. M. Daneva
Academic year2022
Starting block
Application procedureYou apply via OSIRIS Student
Registration using OSIRISYes
This course has four primary learning objectives. After successfully completing the course, the students will be able to:
  1. critically reason about the possible choices in designing an e-business model, by applying a variety of theories. This means being able to (i) identify, document, and evaluate the differences between alternative value-sharing scenarios that implement models in at least three areas, e-business, e-commerce, and e-government, and (ii) judge the strengths and the risks of alternative value-sharing scenarios, from the perspective of each participating actor in a value web.
  2. apply their knowledge of Gordijn’s e-3-value-modeling method in a practical and analytical manner, in the context of conceptualizing, innovative e-commerce systems and e-businesses.
  3. synthesize at least two new e-business models by reusing US-patented  ‘business methods’ and adapting them to new contexts.
  4. comprehend current and future trends in the national EC market as well as worldwide.

To achieve the four learning objectives, this course’s design includes two modules:
  1. theoretical foundation which helps to explain the mechanics behind real-life businesses (why e-business phenomena happen in the way they do).
  2. systematic approaches to designing business models, which is aimed at teaching today’s job-market-sought-after skills (e.g. analytical and problem-solving skills) by using increasingly more complex case studies of 21st century companies.
As the course suggests an interdisciplinary topic, it focuses on the convergence of the paradigms, organizational concepts, modeling approaches, and methods involved in EC and, therefore, it should be of interest to both BIT, CS, and IE&M students.  
The E-Commerce course includes an introduction and two selected topics. The introduction covers:
  • the concepts of revenue-sharing, design thinking, e-Business, e-Commerce, value-modelling as well as a variety of applications of these concepts;
  • strategic issues related to e-Commerce;
  • current trends in the EC market in the Netherlands and worldwide.
The two selected topics are:
  • entrepreneurship;
  • recommender systems. 
Assumed previous knowledge
192340101 Implementation of IT in organizations
201900119 E-Strategizing
Participating study
Master Business Information Technology
Participating study
Master Computer Science
Participating study
Master Industrial Engineering and Management
Required materials
Course material
Reader Electronic Commerce (available on Canvas)
Recommended materials
Instructional modes
Presence dutyYes

Presence dutyYes

Self study without assistance
Presence dutyYes


Two assignments in the form of a students competition.

Kies de Nederlandse taal